Membership Marketing & Communications Strategy:
Breakthrough Concepts,
Copy & Design

Thomas C. Selleck
Creative Strategist

• Over $500 Million in Direct Sales

• Over 20 Million New
  Members & Customers

• Multi-Step Lead Generation

• Consumer and B2B
  Member Acquisition

• Branding & Positioning

• Retention & Renewal

• Member Benefits
  Promotion & Sales

• Direct Mail, Print, TV

• Internet/Email Marketing

• Sales Support

• 25 Year Track Record of Success

• Top National Marketers

To arrange for a free initial half-hour consultation, simply email me at Thomas@MembershipMarketer.com or call me at (203) 903-1008.

25 Years of Membership Marketing, Communications & Direct Response Success

Thomas C. Selleck, SomaStream Inc.’s President and lead Creative Strategist, has been providing national marketing professionals and ad agencies with cost-effective marketing communications direct response programs for over two decades.

Here’s what some of our clients have to say about Thomas Selleck’s contributions to their success:

Top-Tier Marketing Communications Consultant

“A great deal of Thomas’ success can be attributed to his keen understanding of how to target and penetrate a demographic profile, resulting in high response rates. With his innovative marketing strategies, exceptional writing abilities and superb design skills, Thomas has created many direct winning direct marketing packages for my clients. His energetic, upbeat, ‘never a problem’ attitude makes working with Thomas truly a pleasure.”
Susan LaRosa, President, Marketing Direct

“Persuasion Psychology expertise brings results”

“Year after year, Thomas C. Selleck creates innovative new concepts and approaches that are successful in generating enquiries and direct sales. He has a knack for tuning in to the specific personal needs, fears, and desires of our niche target segments. His marketer’s “X-ray vision” enables him to repeatedly create themes, approaches and “hooks” that successfully “push the buttons” of our prospects. The result: increased response and increased sales.

On the web side, Thomas’s creativity and marketing insight were instrumental in optimizing a very basic conference promotion website I had inherited at Financial Planning Association where I was Marketing Team Leader, responsible for direct marketing the association’s benefits and conferences.

Working within stringent technical and business culture constraints, Thomas successfully edited and tweaked the design of this annual professional conference website to improve readability, increase engagement and sales of conference enrollments to members and professionals throughout the world.

He also crafted a series of highly effective promotional emails to sell attendance at the conference to a number of challenging niche target groups. The results significantly exceeded both attendance and revenue goals.

But Thomas is far, far more than just a direct response creative expert and copywriter – in fact, I’d say his strategic insights and ability to apply persuasion psychology and behavioral techniques to marketing communications are two of his greatest strengths.”
Ken Hurd, Principal, Marketing 201, LLC

“A Direct Marketing Magician who is a breeze to work with”

“Thomas C. Selleck is a marketing communications magician with an astounding number of tricks and techniques up his sleeve. He’s the fastest-thinking out-of-the-box marketer I know, and I’ve had the pleasure of working with him on numerous projects, both business-to-consumer and business-to-business.

For instance, he just created an email for us targeting an exclusive group of extremely hard-to-reach decision-makers – and within days we successfully closed over 60% of these new accounts!

He also edited and streamlined our final in–person sales pitch script that was instrumental in closing $100,000 of state funding – won with unanimous approval from the 7-member committee.

Thomas has an uncanny ability to adapt the techniques of engagement, persuasion, and sales to the peculiarities of disparate niche groups so his chameleon-like copy and approach match the mood and personality of the target audience.

He has a deep understanding of persuasion science, behavioral economics and social psychology and he repeatedly comes up with practical applications of these technologies to solve thorny marketing challenges.

His off-the-charts creativity is supported by a hardcore direct response marketer’s dedication to measurable results. On top of this, he is easy to work with, highly responsive, and delivers on time, on budget.”
Paul Tarnoff, CEO, Point of Choice

As a control-busting copywriter and “secret strategist”:

“Thomas Selleck is my secret strategist who gives me far more than control-busting direct mail packages. I look to him as a sounding board for strategic ideas and for new creative concepts.

He has beaten several longstanding controls for me, including one that had held its own for 6 years.

Thomas and his team provide soup to nuts service and are very easy to work with. I’ve kept him in my pocket and didn’t share him with others for several years — but I think the time has come for the word to get out!”
Elizabeth W. Eversen, Director of Marketing, Good Sam Club

As a marketing consultant and creative director:

“…quality thinking both strategically and tactically and fast turnaround time on ‘hot’ projects without compromising quality. Thomas Selleck is easy to work with and also provides high levels of customer service.

Thomas has consistently produced a number of ‘control’ packages for me, and I would confidently recommend his services to any direct marketer.”
Ken Schneider, Direct Marketing Manager, NISSAN

As an innovative thinker and on-target marketer:

“Thomas Selleck has an uncanny ability to tune in to the needs and expectations of the targeted audience – and reach them in appropriate and compelling language. As a professional writer I especially appreciate his talent for producing powerful, persuasive copy and his creativity in developing fresh and suitable concepts. You’re in for a treat when you retain him on your next marketing project — he’s truly a pleasure to work with!”
Jennifer Hawthorne, Co-Author, Chicken Soup for the Woman’s Soul

As a direct response copywriter, editor and designer:

“Truly a lot more than a writer … Thomas Selleck is:

• Original — he has originated some of our most successful mailings.

• On Target — he quickly and accurately grasps the main benefits of a product    and the essence of a direct marketing assignment.

• Dependable — always delivers on time.

• Thorough — he covers details, dialogs, does a complete job.

• Remarkably Co-Operative — what I need in a hurry, Thomas does in a hurry.

• Successful — a great number of Thomas’s packages have become ‘controls’.”

Alan Parsont, Senior Creative Director, Polk Direct

You can enjoy the same high standards of strategic and creative services, too. Call me at (203) 903-1008 to discuss your direct marketing needs in an initial free half-hour confidential consultation.