Membership Marketing & Communications Strategy:
Breakthrough Concepts,
Copy & Design

Thomas C. Selleck
Creative Strategist

• Over $500 Million in Direct Sales

• Over 20 Million New
  Members & Customers

• Multi-Step Lead Generation

• Consumer and B2B
  Member Acquisition

• Branding & Positioning

• Retention & Renewal

• Member Benefits
  Promotion & Sales

• Direct Mail, Print, TV

• Internet/Email Marketing

• Sales Support

• 25 Year Track Record of Success

• Top National Marketers

To arrange for a free initial half-hour consultation, simply email me at Thomas@MembershipMarketer.com or call me at (203) 903-1008.

The Science of Persuasion &
Optimized Marketing Communications

Thomas C. Selleck is an innovator in the successful implementation of Instructional Design & Persuasion Science techniques to the field of membership marketing, customer communications and direct response marketing.

For over 25 years he has incorporated Persuasion Psychology, Instructional Design and Social Psychology insights and techniques into his many successful marketing communications projects.

He has applied his lifelong study of human behavior as a theatre director and improvisation teacher, as a professionally -trained mime, and as a personal development coach into the creation of breakthrough communications and direct response campaigns.

“Thomas C. Selleck is far, far more than just a direct response creative expert and copywriter – in fact, I’d say his strategic insights and ability to apply persuasion psychology and behavioral techniques to direct marketing are two of his greatest strengths.”
Ken Hurd, Principal, Marketing 201, LLC

His proprietary Persuasion / Conversion Audit Process assesses the client’s digital and print efforts to provide practical recommendations for improving response in 3 critical areas:

1.  “Friction-Reducer Revisions” align current copy and design of your selected marketing communications, web pages or emails with basic best practices in readability, usability and conversion, and correct errors that reduce conversion.

This is the fast-track way to fix persuasion or usability errors and reduce friction.

2.   “Optimization Tune-Ups” improve the persuasive effectiveness of your digital efforts by incorporating specific conversion or persuasion techniques that may be missing from your current version.

3.  “Persuasion Creative Tests” go a step further by creatively applying persuasion psychology research and best practices in conversion optimization to your current digital or print marketing communications challenges.

The Persuasion / Conversion Audit Process provides a robust application of the insights provided by on-going studies in the field of social behavior research, persuasion science, and sales psychology that focus on the logic and mechanics behind successful methods of influencing others.

“Thomas has an uncanny ability to adapt the techniques of engagement, persuasion, and sales to the peculiarities of disparate niche groups so his chameleon-like copy and approach match the mood and personality of the target audience.
He has a deep understanding of persuasion science, behavioral economics and social psychology and he repeatedly comes up with practical applications of these technologies to solve thorny marketing challenges.”
Paul Tarnoff, CEO, Point of Choice

The Persuasion / Conversion Audit Process
builds on Thomas C. Selleck’s 25 years of experience in applying the proven persuasion techniques in the six key areas originally described by Dr. Robert Cialdini in his best-selling book Influence: Science and Practice.

The SomaStream Persuasion / Conversion Audit Process is the fast-track way to apply the insights of these six major persuasion science principles:

1.  Social Proof & Peer Influence
The myriad ways — both obvious and subtle — that decisions are influenced by peers.

2.  Consistency & Continuity to Build Commitment
How to build micro-commitments (based on familiar values and behavior) and a desire for completion into adoption of the marketer’s product or service.

3.  Reciprocation
How to influence behavior by invoking this deeply embedded social rule in creative ways that go far beyond the “free gift” offer.

4.  Scarcity & Timeliness
How “less” becomes  “more” when it comes to desirability — and how to apply these principles at every stage of the sales funnel.

5.  Congruence, Connection & Cooperation
How similarities and familiarity are the foundations of positive response.

6.  Authority, Credibility & Compliance
How to leverage authority to increase credibility and compliance.

In addition, the Persuasion / Conversion Audit Process analyzes the website, marketing material or email in light of the best practices in Conversion to weed out the errors and omissions that slow comprehension, distract the viewer or reader, or block compliance.

Practical recommendations for ways to increase readabilty and overall user experience, and to improve conversion are included in the Persuasion / Conversion Audit

The Persuasion / Conversion Audit Process is fully tailored to the client’s needs and priorities.

For a free half-hour consultation on how the Persuasion / Conversion Audit Process can benefit your marketing effort or campaign, please email Thomas C. Selleck at Thomas@MembershipMarketer.com or call me at (203) 903-1008.