Creative Strategies for Customer Acquisition, Retention & Renewal

 

 

Membership Marketing & Communications Strategy:
Breakthrough Concepts,
Copy & Design

Thomas C. Selleck, Breakthrough Direct Response Marketing: Strategy, Copy & Design

Thomas C. Selleck
Creative Strategist

  • Over $500 Million in Direct Sales

  • Over 20 Million New
    Members & Customers

  • Multi-Step Lead Generation

  • Consumer and B2B
    Member Acquisition

  • Branding & Positioning

  • Retention & Renewal

  • Member Benefits
    Promotion & Sales

  • Direct Mail, Print, TV

  • Internet/Email Marketing

  • Sales Support

  • 25 Year Track Record of Success

  • Top National Marketers

To arrange for a free initial half-hour consultation, simply email me at Thomas@MembershipMarketer.com or call me at (203) 903-1008.

Membership Marketing: 
25 years of success in acquiring, retaining & renewing members, subscribers & customers


For professional associations as well as consumer special-interest groups, Thomas C. Selleck applies his 25-years successful track record to produce winners in customer lead generation, acquisition, member benefit promotion & sales, retention and renewal campaigns.

Multi-Step Prospecting & Lead Generation
Strategically targeted and paced messaging to build credibility, engage interest, engender trust, establish a consistent brand image, and convert prospects into members.

Targeted Niche Members, Customers, & Subscribers via acquisition efforts that precisely engage the demographic and psychographic profiles of the prospect with compelling concepts and copy.

Welcome, Orientation & Fulfillment Kits designed to increase member retention from the start.

Member Benefit Promotion & Sales programs for incremental income from co-branded products & services to enhance membership value.

Renewal and “Win-Back” Re-Activation programs that get lapsed members back on board.

Loyalty, Retention, Referral and Reward programs for ensuring member longevity & increasing lifetime value.

Helping National Marketers to Reach Niche Groups
In addition to membership marketing, Thomas C. Selleck provides direct response strategic and creative services to some of the top marketers in the country. His numerous successes in many arenas include B2B health plans, specialty group health insurance, wellness services, auto clubs, home improvement and decoration, discount sports programs, RV leisure travel and more.

Your group or association can leverage Thomas’ strategic acumen, persuasion science expertise and copywriting mastery to acquire new members, increase member benefit sales, strengthen loyalty, and renew memberships.